Recently while looking at my less than appealing statistics for Blog About Blogs, it came to me that I haven’t put in nearly as much work as I should have despite my 2013 Blogging Goals (I have been guest blogging though!). This is primarily due to the fact that I’ve been extremely busy with freelance writing jobs and have pretty much pushed this site aside for the past couple of months. All of this has triggered me to create a post about Blogging ROI when it comes to blogging because I think it’s something that many bloggers have issues with. We all want successful blogs, but do we really do what it takes to get that success?
How much time are you spending?
Blogging is supposed to be fun. Because of that, most of us don’t approach it like a full time job. We’ll put 40 hours a week into our full time jobs but only 2 hours a week into our blog and expect a great return. If you only worked a couple hours a week at your job, would you expect a large paycheck? But for some reason, there’s an expectation that blogging doesn’t take a lot of time investment in order to be successful and get back a nice return.
I’m not saying that you have to put 40 hours a week into your blog (most of us don’t have that kind of time), but I am saying that you have to look at the amount of time that you spend working on your blog and then think about the overall success of your site. Are you getting the traffic you’d like? Is your blog generating enough income? Are you connecting with readers? These are all things that can be a result of the time that you put in.
Look at some of the extremely popular and established blogs out there like ProBlogger, Engadget, or Lifehacker. These blogs are essentially ran like businesses. The people behind the blogs dedicate a substantial amount of time to crafting high quality posts, connecting with social media, promoting themselves, and growing. You may not have a full team to work on your blog like some of them, but you should take note of the amount of work they put into their sites.
Long story short, if you’re not getting the results back that you want, put in some more time.
Why I hate People Who Sell Gimmicks and Tricks
I think part of the reason some bloggers don’t get the outcome they want from their blogs is because they’ve been misinformed and have been fed so much BS by so called “Experts” who try to convince people that making money blogging is easy.
You’ll be told that all you have to do is set up your blog, make some good posts, and throw up some ads or use affiliate marketing and you’re set. The money is just supposed to start rolling in right? WRONG!
That false misguided train of thought has really led some people to giving up on blogs that could have been successful. The truth is, a lot of people simply don’t know how much work is needed to produce a successful blog. Reading into eBooks in hopes of finding the “secret” to having a successful blog won’t work.
A majority of books and products about how to make money blogging make it seem extremely easy. Well that’s called marketing. In general, people want things to come easily. We want to do as little work as humanly possible to get a lot of money. The ones selling these “get rich quick blogging” eBooks know this and capitalize on it. “Create a million dollar blog in 30 days” is much more likely to catch your eyes than “Create A Successful Blog in a Year”.
Don’t buy into the crap sold in some of these eBooks. I hate to be the one to break it to you but blogging is not a get rich quick scheme.
Are You Differentiating Yourself?
This section is mainly about the content on your blog. There are millions of blogs out there covering the same exact topics. Are you putting in the effort to differentiate your blog from others? Or are you just making blog posts that cover the same exact topics as every other blog in your niche?
This is a huge problem that I’ve been trying to overcome with this blog. The blogging tips niche is so competitive and there are so many blogs about the subject already that the same topics get covered repeatedly. How many blog posts have you seen about “Top 10 WordPress Plugins” or “How to monetize your blog”? So I’ve been attempting to come up with some different topics to cover or at least bring a new perspective to popular topics. You need to do the same if you want your blog to be successful.
How much effort do you put into getting creative with your blog’s content? Do you just look at the posts on similar blogs and replicate their content? Would you read your blog? If you’re too lazy to come up with new and fresh content, why would you expect to get a good return from your blog?
Don’t be afraid to spend money
Sometimes spending a little money on your blog can go a long way. Any money that you spend on your blog should be seen as an investment and not simply an expense. You don’t have to spend thousands of dollars on your blog, but some people flat out refuse to put any money into their blog aside from their $9/month hosting and a domain name.
Some things you could spend some money on are:
- A Premium WordPress theme
- WordPress customizations
- Premium plugins
- Software (Hootsuite, keyword research tools, SEO tools)
- Advertising (Facebook ads, Google Adwords)
Do you have to go out there and buy every tool listed above? Of course not. But don’t be afraid to invest some money into your blog if it can help increase the quality of your blog or make blogging a little more convenient.
The key takeaway from this post is that if you refuse to put anything into your blog then you won’t get anything out from it. It definitely takes some time, but if you continuously work on your blog and don’t look for shortcuts, it will pay off in the long run.